Penn Cinema Movie Times! Blockbuster, Inc., includes a new plan coming out in June 2008 to help keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers wish to download movies, they're able to; but they're able to only undertake it in Blockbuster stores.
The move, announced yesterday, is a component of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company which includes tried repeatedly to halt Internet-based rival Netflix from enroaching on its business, has were fighting a losing battle. As consumers transferred to renting movies over the Internet and achieving them delivered in the mail, Blockbuster was made to close many of its brick-and-mortar stores. However, even its online rental branch, that was meant to handle Netflix without treatment turf, never became as big and profitable as the retailer hoped.
The download plan is actually kind of strange. According to Blockbuster's CEO's announcement in a corporate meeting, Blockbuster will probably be setting up kiosks inside a select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players made by Archos. The catch, obviously, is the fact that consumers should never only own an Archos-manufacturerd portable movie player, but will also still need to drive to some physical Blockbuster location.
This seems counter-intuitive in comparison to Blockbuster's main rival, Netflix. Netflix allows consumers to search a motion picture library online, request a movie, and also have it brought to their door (often with the next day). Blockbuster's move is also hardly revolutionary in comparison to initiatives by Netflix permit customers download and stream movies for their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies can be searched, rented and watched in minutes just by using a wireless Internet connection along with the Apple TV hardware connected for their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable companies happen to be offering video when needed for years.
With such competition, it really is hard to see why consumers will want to drive to your neighborhood Blockbuster only to download a film onto a movie player that they're going to have to buy by themselves.
One way Blockbuster could make this plan more successful is if they opened the movie download kiosks to more portable movie players than simply Archos-manufactured devices. One can imagine that a kiosk that let you plug your iPod into and download a show immediately could have potential. At the same time, Apple has long offered this particular service through iTunes from your comfort of your property computer. Thus, Blockbuster's plan is still very puzzling.
Time will inform if the new Blockbuster movie download kiosks will be attractive enough to lure consumers into driving for their neighborhood Blockbuster store as opposed to using Netflix, Apple, or host of other alternatives. Blockbuster obviously features a long way to attend beat Netflix within the movie rental business.
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